Welcome to Your New Virtual Farm Tour Experience


eX3 Inside the Breeding Barn

Your Exclusive Access to Insider Info on the GENEX Beef Lineup

Find your 2021 GENEX Beef Sire Directory, pull-up a chair and join us for our first ever virtual beef meeting. This exciting, groundbreaking experience is your opportunity to embrace and prepare for the future. Through state-of-the-art technology, you can join online from anywhere to EXPLORE the GENEX beef lineup, EXCHANGE ideas with industry experts and EXPERIENCE all GENEX has to offer as we work alongside you, shaping the success of a new generation.

Monday, March 1, 2021 // 6 P.M. CST

Featuring the GENEX Angus Lineup

Tuesday, March 2, 2021 // 6 P.M. CST

Featuring the Red Angus, Hereford, Simmental & Charolais Lineups


During each meeting you will hear from our boots-on-the-ground team about the bulls in our lineup and then have an opportunity to ask your questions during a live Q&A. Along the way, we’re giving away door prizes and having a lot of fun. You won’t want to miss it.

Cow Sense and Science:
The Whole is Greater Than the Parts

Cody Sankey,
AVP Beef Programs

Explore the GENEX Beef Lineup

The GENEX Beef Team

Live Q&A

The GENEX Beef Team

Our Speakers

Our GENEX beef team has real-world practical experience in the beef industry and a passion for driving herd genetic progress through a combination of Cow Sense & Science.

Cody grew up on a cattle ranch in Kansas, studied animal science and ruminant nutrition during college, and today leads the GENEX beef program while also raising Angus cattle with his wife and family in Indiana.

Cody Sankey

AVP, Beef Programs

Brad’s job involves finding and purchasing the bulls that make up the GENEX beef sire lineup. Whether it’s finding the next Cow Sense & Science bull, raising and showing his own Angus and Red Angus cattle, or grilling a ribeye at home, Brad is about all things GENEX beef!

Brad Johnson

Director, Beef Genetics

Hailing from Colorado, Justin leads the GENEX sales team helping ensure your beef genetic and chute-side service needs are met each year. Outside of working for GENEX, he runs a herd of cows with his brother.

Justin Hergenreder

Director, Beef Sales

Throughout her career at GENEX, Sarah has taught 100s of producers how to maximize the profitability of their cowherds using A.I. and estrus synchronization. Today, she manages GENEX beef marketing while also ranching with her husband, children and parents in eastern Montana.

Sarah Thorson

Beef Marketing Manager

Tech tips for the best experience

Please ensure you have a good internet connection along with a device with audio capabilities (speaker). A mobile device will work, but for the best viewing experience, we recommend a computer, laptop or tablet. We recommend using a Google Chrome, Mozilla Firefox or Safari web browser. Internet Explorer is not a supported browser.

EXPLORE the GENEX Beef Lineup
EXCHANGE ideas with industry experts
EXPLORE the GENEX Beef Lineup
Join the mailing list for the latest eX3 updates.

Stay connected with GENEX

Contact Us

Follow Us

Group 251@2x
Line 2
Group 308@2x
Group 253@2x
Group 279@2x